Why Premium Names?

“Premium Domain Names” or “Generic Domain Names” or “Keyword Rich Domains” are highly sought after. Here we answer a few common questions.

Why should I pay extra for a generic domain name?

  • A generic name establishes your brand in the mind of a customer in association with your product or service, and also prevents a potential competitor from establishing that connection before you do.
    See Baby.com (Johnson & Johnson) and Chocolate.co.uk (The Chocolate Society)
  • For a list of companies that “get it” with generic .co.uk domain names see the excellent but by no means comprehensive list at Memorable Domains.
  • A generic keyword rich domain name should be considered an investment in your business, commensurate with the potential revenues that could be made from business online.
    Not all domains are priced equally – The premium domain baby.co.uk would probably cost in excess of £200,000 or may not be available at all, while the more specific generic domain BabyBeds.co.uk is available for £4,500.

Keyword Domains in SEO use

  • The respected Search Engine Optimization portal SEO.COM (itself a based on a premium domain name) is clear on benefits of keyword rich domains in SEO and online marketing:
    SEO.com – Google Keyword Domains

What is Google’s Take on “Keyword Rich” Domain Names?

What makes one generic domain name more valuable than another?

  • Market forces and subjective argument… the value of a domain is ordinarily based on the value of the business that could be generated by using that name – determined by a combination of the number of searches made for the product or service, by the potential profit per customer, by the likely conversion of website visitors to customers, and by the perceived hieracy of the domain against other similar names.
  • eg: sex.com is undisputed in what is is for and was sold for $13m, topping the 2010 sales chart. Business.com was sold several times before being developed into a business directory service that sold for many millions of dollars.